Maxar + Jane Goodall Institute
content strategy, storyboarding, script writing, video editing support
PEOPLE ARE THE POWER BEHIND STORIES
A dream come true, my team and I got to collaborate with leaders from the Jane Goodall Institute (JGI) on a video that educates and inspires.
My role included interviewing JGI experts and Maxar product engineers to shape the scope of the project. In addition to providing a storyboard and key talking points, I was onsite with the production team to advise on script and footage as well as involved in post-production editing.
DC Social Media Week
GOOD COPY STARTS WITH A GOOD STRATEGY
This is one of my favorite projects to highlight because the strategy ignited social engagement (and it was super fun to write).
My team and I were tasked with creating event collateral for a hospitality audience. Not only did we put a human spin on customer relationships, we made coasters and table toppers that attendees were stealing left and right. It reinforced the agency’s expertise while educating other advertising professionals.
Lenovo Gaming
SPEAK THE RIGHT LANGUAGE
Language makes a huge difference when you’re targeting a niche-culture audience. The world of gaming has many subcultures, too. This email is an example from a nuture campaign targeting PC players.
A Nintendo girl myself, I needed to explore gaming forums and conduct a few interviews to learn about programmable buttons and other nuances that made this email hit like a super.
Additional Work SamplesInteractive Case Study Sample
Alaskan Resilience
content strategy, writing, product marketing
Blog Post Sample
Rain Season: Using EO Data to Prepare for and Respond to Floods
content strategy, writing, product marketing
Campaign Concept Sample
Hyster
strategy, campaign concepts, copywriting
Customer Story Sample
Equinox by 3 Pillar Global
content strategy, writing, product marketing
Nurture Email Program Sample
DoubleTree by Hilton
content strategy, copywriting, performance analytics
Video Script Sample
Putting Space Within Reach
script writing, video storyboarding