Hyster Campaign
strategy, campaign concepts, copywriting
Here’s a sneak peek at two campaign concepts I developed and presented alongside a brilliant designer and creative director. See below to find out which concept the client chose.
______ is tough.
Every operation has its challenges. Every sector of materials handling, distribution, and manfacturing has its own set of environmental conditions, industry regulations, and customer demands. As a partner, Hyster provides comprehensive solutions for each unique operation, drawing from a full lineup of advanced lift trucks and years of experience. This concept illustrates the tough challenges of various sectors and how Hyster can help customers meet them.
Beer Snobs Are Tough
As a beer distributer, you're under pressure to deliver sensitive cargo to the refined palates of craft beer drinkers. You need to be fast, tough, and gentle with the bottles, kegs, and cans.
As your partner, we hold ourselves accountable for the reliability and quality of your fleet. From brewery to cooler, we'll construct an efficient solution so your customers can sell that seasonal in season. Stay crafty with Hyster.
Freshness is Tough
As a grocer, freshness standards are high. And importing produce means the faster it gets to where it's going, the higher your profit margins will be.
As your partner, we take accountability for the success of your operations team. From ship to shelf, we'll construct an efficient solution to ensure your cargo moves quickly. Stay fresh with Hyster.
Empowering People
Our goal is to help you reach your goals. Why have we calibrated data systems, developed biofuels, and refined safety features? Because at the heart of every operation are people. And people need more than tough trucks. They need efficiency, versatility, and telemetry. This concept will illustrate how Hyster customizes solutions to empower each individual in their specific role.
Allen AKA Crazy Ace, Distribution Manager
Hasn't had a breakdown in over a year
Hyster is helping managers sleep at night by fixing problems, not just parts. We have the expertise and full line to customize solutions that will transform your entire operation. Choose a partner who can minimize breakdowns of all kinds.
John AKA Casanova, Lift Truck Operator
Appreciates tushy-focused engineering
At the heart of every operation is a group of hardworking people. Hyster engineers solutions to empower those people. From total efficiency solutions down to adjustable ergonomics, we've got your back.
