DoubleTree by Hilton | Sweet Deals Newsletter

content strategy, copywriting, performance analytics

For a few years, I had the opportunity to lead the content strategy and be the voice behind DoubleTree by Hilton’s Sweet Deals newsletter. Each month, I’d plan the theme by finding deals, destinations, and events that aligned to inspire travel.

Here is a brief illustration of how I outlined the content strategy and email structure for the revamped newsletter.

Following each month, I reviewed the performance metrics to help refine subject line formulas and understand audience interests.